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Marketing Built for Schools & Nonprofits

I focus on the infrastructure that compounds — your website, your search visibility, your accessibility compliance, and your ad strategy. I don't offer everything. I offer the things that matter most and that most teams can't do internally.

Simple pricing. Practical marketing. Real results.

Free 20-Minute Marketing Consultation

We'll review your current marketing and show you where new customers are being missed.

No pressure. No obligation.

Website Design & Development

Professional, AI-search-ready websites built to generate leads — from starter sites to full conversion builds.

See pricing

WCAG Accessibility Audit

Manual accessibility audits for ADA/WCAG 2.1 AA compliance — real assistive technology testing by a disabled professional, not just automated scanners.

See pricing

Google Ads (PPC)

Get in front of people actively searching for your services, with AI Max and Performance Max campaigns built for real leads.

See pricing

Local SEO

Rank higher in local searches and show up in AI-generated results — with schema markup, GBP optimization, and ongoing SEO.

See pricing

Not sure which tier fits?

Most schools land in the Growth tier, and most nonprofits land in the Growth tier as well — but every plan can be adjusted to your actual budget and needs.

Monthly Marketing Plans

Marketing Packages

Plans built around the two worlds I know best. Every plan can be adjusted to your actual budget and needs.

For Schools & Education Programs

Visibility

$1,200/mo

Includes

  • Local SEO
  • Google Business Profile management
  • Monthly analytics report
Most Popular

Growth

$1,800/mo

Includes

  • Everything in Visibility
  • Seasonal enrollment campaign (Google Ads, project-based)
  • Quarterly strategy check-in

Full-Service

$2,800/mo

Includes

  • Everything in Growth
  • Website maintenance
  • ADA/WCAG compliance monitoring
  • Enrollment reporting for your board

For Nonprofits & Foundations

Foundation

$1,000/mo

Includes

  • Monthly donor email newsletter
  • Local SEO
  • Monthly analytics report
Most Popular

Growth

$1,500/mo

Includes

  • Everything in Foundation
  • One campaign per quarter (event, annual fund, or Colorado Gives Day)
  • Donor email sequences

Full-Service

$2,500/mo

Includes

  • Everything in Growth
  • SEO and website maintenance
  • Google Ad Grants management
  • Board-facing analytics reporting

Does our school or nonprofit qualify for free Google ads?

Eligible 501(c)(3) organizations can qualify for up to $10,000/month in free Google advertising through the Google Ad Grants program. Most nonprofits either don't know it exists or aren't using it effectively. It's included in the Full-Service nonprofit tier, or available as a standalone service.

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Focused by Design

I don't offer social media management, Meta Ads, or year-round paid search. Those services require a team. I'm a solo specialist — which means you get deep expertise on web, SEO, accessibility, and Google Ad Grants, not a generalist spread across twelve services.

Website Design & Development

What kind of website does a school actually need?

Search has changed. A website built the old way is already falling behind. I build sites that are fast, local-SEO-ready, schema-structured, and designed to show up in both traditional search and AI-generated results.

Starter Site

Get online the right way.

$950one-time

Get online the right way. Up to 4 pages, mobile-responsive, branded, and built with local SEO and schema markup from the ground up. Includes your first month of Care Essentials maintenance free.

Includes

  • Up to 4 pages (Home, Services, About, Contact)
  • Mobile-responsive design
  • Brand colors, fonts, and logo integration
  • Local SEO foundation (title tags, meta descriptions, local keywords)
  • Local Business schema markup (AI search visibility)
  • Google Business Profile link + embed
  • Contact form with email notification
  • 1 round of revisions

Delivered in 2–3 weeks.

Most Popular

Business Site

A site that works as hard as you do.

$1,900one-time

Replace your outdated or DIY site with a conversion-focused design that's structured for both Google and AI search visibility. Includes your first month of Care Growth maintenance free.

Includes

  • Up to 7 pages including blog and FAQ
  • Mobile-responsive design with custom layout
  • Full brand identity integration
  • On-page SEO for all pages (local keyword optimization)
  • Local Business schema markup + FAQ schema on key pages
  • E-E-A-T signals built in (author bio, credentials, trust indicators)
  • Lead capture form + optional booking/calendar embed
  • Google Analytics 4 setup
  • 2 rounds of revisions

Delivered in 3–4 weeks.

Conversion Site

Built to turn visitors into customers — and show up in AI search.

$3,000one-time

A full lead-generation website with landing pages, conversion tracking, full schema markup, E-E-A-T signals, and AI-ready content structure. Includes your first month of Care Growth maintenance free.

Includes

  • Up to 10 pages including service-specific landing pages
  • Conversion-focused layout (CTA placement, trust signals, social proof)
  • Advanced on-page SEO + full schema markup suite (Local Business, Service, FAQ, Review)
  • AI-ready content structure (built to be cited by ChatGPT, Perplexity, and Google AI)
  • E-E-A-T signals throughout (author bios, credentials, client results, trust badges)
  • Google Analytics 4 + conversion tracking setup
  • Lead capture forms + CRM integration
  • Speed optimization + blog setup
  • 3 rounds of revisions

Delivered in 4–5 weeks.

Website Refresh

Same site. Visible in 2026 search.

$500one-time

Already have a site? I'll modernize the design, add schema markup, fix mobile issues, and make it perform in 2026 search — without a full rebuild.

Includes

  • Visual refresh (fonts, colors, spacing, imagery)
  • Mobile responsiveness fixes
  • Local Business schema markup added
  • Updated copy on up to 4 pages (AI-ready structure)
  • Basic SEO cleanup (title tags, meta descriptions, local keywords)
  • Contact form check and update
  • Speed optimization

Delivered in 1–2 weeks.

Specialty Service

Website Accessibility (ADA/WCAG Compliance)

$1,500
one-time
Remediation quoted per project

Automated scanners catch about 30% of accessibility issues. I audit manually, with real assistive technology, as a disabled professional with 15 years of institutional WCAG implementation experience. One flat fee. Plain-English report. A clear remediation roadmap.

Price: $1,500 flat — includes manual + automated testing, screen reader evaluation, keyboard navigation review, up to 10 PDFs/videos reviewed, prioritized remediation roadmap, and a 30-minute debrief call. Remediation quoted separately.

All new web design clients receive their first month of maintenance free.

What happens after the site launches?

Your site shouldn't need constant attention from you — it should just work. These plans keep it fast, secure, and current every single month.

Care Essentials

$75/ month

Peace of mind for site owners who just want it handled.

Includes

  • Plugin & theme updates (monthly)
  • Uptime monitoring (we know if your site goes down before you do)
  • Minor text and image edits (up to 30 min/month)
  • Monthly status report

Best for: Starter Site clients and schools and nonprofits who need solid, affordable coverage without a big monthly commitment.

Care Growth

$150/ month

Active maintenance plus the monthly updates that keep your site working for you.

Includes

  • Everything in Care Essentials
  • Monthly content update (new service, seasonal change, staff update — up to 1 hour)
  • Google Business Profile sync (profile stays aligned with your site)
  • Page speed check + basic performance optimization
  • Monthly analytics snapshot with plain-English summary

Best for: Business Site and Conversion Site clients who want their site actively maintained and consistently current.

Already have a site built elsewhere? Maintenance plans are available as a standalone service — no redesign required.

Do you work with schools that already have a website?

Start with a free website audit. I'll check your site's speed, mobile performance, security status, SEO foundation, and Google Business Profile alignment — and give you a plain-English summary of what's working, what isn't, and whether a maintenance plan makes sense for where you are right now.

No pressure. No sales pitch. Just a clear picture of what your site is actually doing.

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Common Questions

Web Design & Maintenance

Local SEO

Google Ad Grants

Not ready to start a project? Start with the free audit checklist.

How do we get started?

Most of our clients start with a short conversation.

During your free consultation we will:

  • Review your current marketing
  • Identify missed opportunities for new customers
  • Recommend the most effective strategy for your budget

If we're a good fit, we'll outline the next steps. If not, you'll still leave with useful insights you can apply immediately.

What Marketing Should Feel Like

Imagine knowing your marketing is handled.

Your business appears in local searches.

Your website stays fast and current.

Your ads bring in consistent leads.

Instead of wondering where the next customer will come from, you have a system working in the background.

That's what we build for schools and nonprofits.