Health & Wellness Marketing
Health and wellness businesses run on trust. Before a patient books their first appointment, they've already decided whether they trust you — based on what they found (or didn't find) online. I help wellness practices across Colorado build the kind of digital presence that earns that trust before the phone ever rings.
The problem I keep seeing in wellness practices.
Something I notice consistently with health and wellness businesses — especially the ones doing genuinely good work — is that their online presence doesn't reflect the quality of care they provide.
The Google Business Profile hasn't been updated in two years. The website looks like it was built in 2017 and never touched again. Social media goes quiet for weeks, then gets a flurry of posts when someone remembers it exists. Reviews are thin, even though patients love the practice.
Meanwhile, a competitor down the street with a flashier website and a consistent Instagram presence is getting the calls.
It's not a quality problem. It's a visibility problem. And it's fixable.
Why wellness marketing is different — and why that matters.
Health and wellness clients aren't making impulse decisions. They're trusting someone with their body, their pain, their mental health, their appearance, or their long-term wellbeing. That trust has to be built before they ever contact you.
That means the marketing has to do something most generic agencies don't understand: it has to communicate credibility, warmth, and expertise — at the same time, in the same content, consistently.
I've worked with chiropractors, acupuncturists, massage therapists, day spas, wellness centers, and integrative health practices. I understand the compliance sensitivities, the scope-of-practice limits on what you can claim, and the kind of patient communication that builds loyalty rather than one-time visits.
I also know that most wellness practice owners got into this work because they care about people — not because they wanted to spend their evenings figuring out why their Facebook reach dropped.
That's what I'm here for.
Practices I work with.
Chiropractic Practices
New patient acquisition, Google ranking, and review generation for practices ready to grow their caseload
Acupuncture & Integrative Health
Educating a skeptical audience and building the trust that turns curiosity into committed patients
Massage Therapy & Bodywork
Solo practitioners and multi-therapist studios that need consistent visibility without a big marketing budget
Day Spas & Med Spas
Aesthetic and wellness services where before-and-after storytelling, reviews, and visual content drive bookings
Wellness Centers & Holistic Practices
Multi-modality practices that serve the whole person and need marketing that reflects that depth
Mental Health & Counseling Practices
Sensitive, trust-first marketing for therapists and counselors — no hype, no gimmicks, just genuine connection
What this looks like in practice.
Your Google Business Profile might be the most important thing we work on first.
Most wellness practices I audit are leaving significant new patient volume on the table because of an incomplete or inactive Google Business Profile. It's free, it ranks in local search, and it's often the first thing a potential patient sees before they ever visit your website.
The fix is usually faster than you'd expect — and the impact shows up within weeks, not months.
I include a complimentary GBP audit in every first conversation. Ask me about it.
Simple, transparent pricing — no retainer traps.
Visibility
$1,000/mo
- Google Business Profile management
- Monthly analytics report
Growth
$1,500/mo
- Everything in Visibility
- Email marketing (monthly newsletter + retention sequence)
- Review generation system
- Local SEO baseline
Full-Service
$2,500/mo
- Everything in Growth
- Website SEO maintenance
- Quarterly strategy review
Need something in between — or completely different?
Every practice is unique. I can build a custom package around your specific goals, patient population, and budget. Let's talk about what makes sense for your practice.
Project-based options:
- • Google Business Profile audit + optimization: $400 – $750
- • Website SEO audit: $500 – $1,000
- • New patient email welcome sequence: $600 – $1,000
- • Reputation/review generation setup: $350 – $600
No long-term contracts. No agency overhead. Just a marketing partner who understands your world.
Website Maintenance Plans — Keep Your Site Working Between Campaigns
A pattern I see consistently with wellness practices — they build a solid website, life gets busy, and six months later the plugins haven't been updated, pages are stale, and the Google Business Profile has drifted away from what the site actually says. These plans take that entirely off your plate.
Care Essentials
$75/mo
- Plugin & theme updates
- Uptime monitoring
- Minor text and image edits (up to 30 min/month)
- Monthly status report
Care Growth
$150/mo
- Everything in Care Essentials
- Monthly content update (up to 1 hour)
- Google Business Profile sync
- Page speed check + optimization
- Monthly analytics snapshot
New web design clients receive their first month free. Existing sites welcome — no redesign required.
Let's talk about your practice.
A full-time marketing hire costs $50,000 to $65,000 a year before benefits — and you'd still need to onboard someone who doesn't know wellness marketing, compliance sensitivities, or how health and wellness patients actually make decisions.
A fractional partner who already knows your world is faster, more affordable, and ready to get to work.