Nonprofit & Foundation Marketing
I didn't learn nonprofit marketing from a textbook. I ran it in-house — for a college Foundation — managing donor campaigns, annual fund drives, event marketing, and scholarship appeals with a limited budget and a board that needed to approve everything.
Your mission is too important to be invisible.
Most nonprofits I talk to have the same story.
The Development Director is doing everything — grant writing, donor relations, board communications, AND marketing. The annual fund email goes out because she stayed up until midnight writing it. The gala gets promoted because a board member shared it on Facebook. The website hasn't been touched since 2021.
It's not a commitment problem. It's a capacity problem.
You're doing meaningful work in your community. But the people who need you — and the donors who could fund you — can't find you. Your digital presence doesn't reflect what you've actually built.
That's where I come in.
I've sat in your chair.
Before starting Junction Digital Marketing, I ran the marketing department at a 2-year college — including marketing for the college's Foundation arm.
That meant managing:
- Donor campaigns — annual fund appeals, major gift stewardship, year-end giving pushes
- Event marketing — galas, scholarship ceremonies, donor appreciation events, community fundraisers
- Email appeals — writing the copy, managing the list, tracking the results
- Multi-audience messaging — donors, students, community partners, board members, and media, all at once
- Web and digital presence — SEO, social media, Google Ads, and web accessibility compliance
- Board approval cycles and institutional budget constraints — the full operational reality
I didn't manage a vendor who did these things. I did them myself, inside an organization that ran on community trust and donor relationships. That experience is what I bring to every nonprofit client I work with.
Organizations I understand from the inside.
Community Foundations
Grant-making organizations serving multiple counties and diverse stakeholder audiences
Arts & Culture Organizations
Museums, galleries, and theaters running annual galas and membership campaigns
Human Services Nonprofits
Mission-driven organizations where trust-building communication is everything
Faith-Based Nonprofits
Values-led organizations where authentic storytelling drives community connection
Foundation Arms of Schools & Colleges
Annual fund drives, scholarship campaigns, endowment appeals — this is my most direct prior experience
Education-Adjacent Nonprofits
Parent organizations, booster foundations, scholarship funds, and education advocacy orgs
What this looks like in practice.
Did you know your marketing support might be grant-fundable?
Several Colorado foundations offer capacity-building grants that can fund outsourced marketing and communications support. That means the investment in your digital presence doesn't have to come out of your program budget.
El Pomar Foundation, the Western Colorado Community Foundation, Colorado Gives Foundation, and Community First Foundation all have relevant programs.
Ask me about this in our first conversation.
Your nonprofit might qualify for $10,000/month in free Google advertising — and not even know it.
Google Ad Grants gives eligible 501(c)(3) nonprofits up to $10,000 per month in free Google Search advertising. No cost. No catch. Just free ad spend to drive people to your website.
Here's the reality: most nonprofits either don't know the program exists, have an account sitting dormant, or are spending the grant on traffic that goes nowhere. Getting value from Ad Grants takes proper campaign structure, keyword strategy, and someone watching the performance numbers. That's what I do.
If you don't have a grant yet, I'll walk you through the application. If you have one that's underperforming, I'll fix it.
Simple, transparent pricing — no retainer traps.
Foundation
- Monthly donor email newsletter
- Local SEO
- Monthly analytics report
Growth
- Everything in Foundation
- One campaign per quarter (event, annual fund, or Colorado Gives Day)
- Donor email sequences
Full-Service
- Everything in Growth
- SEO and website maintenance
- Google Ad Grants setup + management (up to $10K/mo in free ads)
- Board-facing analytics reporting
Need something in between — or completely different?
Every organization has different needs, audiences, and constraints. I can build a custom package around your mission, budget cycle, and priorities. Let's talk about what makes sense for your organization.
Project-based options:
- •Annual fund email campaign: $800 – $1,500
- •Gala / event marketing package: $1,200 – $2,000
- •Website audit + accessibility review: $750 – $1,500
- •Colorado Gives Day campaign: $800 – $1,200
- •Google Ad Grants setup + application: $500
- •Ad Grants management (standalone): $400/mo
No long-term contracts. No agency overhead. Just a marketing partner who already knows your world.
Website Maintenance Plans — Because Your Mission Deserves a Functioning Website
Nonprofits are chronically under-resourced on the technical side. Outdated plugins, broken donation forms, pages that haven't been touched since the last staff turnover — it shows up more often than most organizations want to admit. These plans are priced to be accessible enough that maintenance actually happens.
Care Essentials
- Plugin & theme updates
- Uptime monitoring
- Minor text and image edits (up to 30 min/month)
- Monthly status report
Best for: Small nonprofits and foundations that need reliable coverage at a price that fits a lean budget.
Care Growth
- Everything in Care Essentials
- Monthly content update (new programs, impact stories, event updates — up to 1 hour)
- Google Business Profile sync
- Page speed check + optimization
- Monthly analytics snapshot
Best for: Organizations running active donor campaigns or events who need their site consistently current.
New web design clients receive their first month free. Existing sites welcome — no redesign required. Note: website maintenance costs may be eligible for capacity-building grants — ask me about this in our first conversation.
Not sure where to start? A free audit costs nothing.
Before committing to anything, let me look at what your site is actually doing. Speed, mobile performance, donation form functionality, accessibility compliance, GBP alignment — I'll give you a clear, honest summary. For organizations on a tight budget, this is the smartest first step.
Let's talk about your mission.
A full-time marketing coordinator in Colorado costs $55,000 to $70,000 a year before benefits. A fractional marketing partner with direct nonprofit and Foundation experience is a fraction of that — and you're not paying for onboarding time, a learning curve, or six months of ramp-up.
I already know your world. Let's put it to work.